Top Broadcast Media Web Sites

Synergy between traditional and “new” media has become an important part of any media company’s broader strategy. Having a strong presence on your TV screen is one thing, but augmenting that with a compelling online product is a major element as well.

Hitwise assembles data by sampling the daily interaction between 10 million U.S. Internet users and more than one million unique Web sites, organizing those sites into industries based on subject matter and content.

Here’s their list of the Top Broadcast Media Web Sites, with the number indicating percentage of market share:

1. CNN.com — 18.23

2. MSNBC — 17.20

3. Fox News — 9.72

4. BBC News — 4.38

5. Bloomberg — 3.38

6. ABCNews.com — 2.71

7. KSL.com — 2.03

8. CBSNews.com — 1.32

9. National Public Radio — 1.05

10. The Today Show — 1.03

Source: MarketingCharts.com and Hitwise