Top Universities by Merchandise Sales

According to Collegiate Licensing Company, the University of Texas at Austin defended its title in leading all U.S. colleges in athletics merchandise sales for the 2007-08 school year. After raking in a record of more than $8.3 million during the 2005-06 season, UT stayed on top for a third straight year, this time coming in with sales of about $8.2 million.

Who else did the best job of hawking souvenir caps, T-shirts and pennants?

Here’s the list:

1 - Texas
2 - Michigan
3 - Florida
4 - LSU
5 - Notre Dame
6 - North Carolina
7 - Georgia
8 - Alabama
9 - Penn State
10 - Tennessee

Source: Collegiate Licensing Company