Most Competitive Retailers

Business Wire
July 15, 2008

From wRatings Corporation

The wRatings Corporation, an independent competitive research firm, announced today the results of the annual Most Competitive Retail & Consumer Goods Study, which was sponsored by SAP AG. Publix, an employee-owned company, is the No. 1 retailer with a W Score of 92.0. A W Score of 100 means the business built the highest consumer and economic advantages when compared with the 540+ companies in the wRatings national coverage.

The Most Competitive report series from wRatings identifies the best performing companies through a patented method that blends financial and consumer data. To arrive at the rankings, wRatings ask consumers how well companies meet their expectations every quarter. The 2008 Retail & Consumer Goods ratings are based on Q1-2008 data. Specifically, wRatings measures a company’s ability to generate sustainable economic profit through competitive moats, or barriers to entry, as rated by consumers. Each W Score blends a company’s historical economic profit with its forward-looking ability to meet consumer expectations.

2008 RANK
2007 RANK RETAILER PARENT CO. W SCORE
1 1 Publix Publix Super Market 92.0
2 15 Coach

Coach Inc.

88.6
3 64 Family Dollar Family Dollar Stores 87.6
4 9 Claires Stores Claires Stores Inc. 84.6
5 10 Staples Staples Inc. 84.4
6 49 NY & Company

New York & Company

83.3
7 46 Gap Gap Inc. 80.4
8 8 Michaels Stores Michaels Stores Inc. 79.3
9 5 Williams-Sonoma Williams-Sonoma Inc. 79.2
10 11 Petco Petco Animal Supplies 78.5
11 3 Ross Stores Ross Stores Inc. 76.7
12 51 Neiman Marcus Neiman-Marcus Group 76.4
13 21 American Eagle American Eagle 75.0
14 52 J.Crew J Crew Group 74.7
15 6 Gymboree Gymboree Corp. 74.6
16 25 Nordstrom Nordstrom Inc. 74.2
17 20 NIKETOWN Nike Inc. 74.0
18 58 Amazon Amazon.Com Inc. 73.4
19 27 PetSmart Petsmart Inc. 72.7
20 17 Kroger Kroger Co 72.4

Source: Business Wire

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