Top movie gimmicks

Hollywood types will do just about anything to herd folks into the theater.

Big star pairings? Check. Lots of stuff blowing up? You bet. Endless sequels to films that made it big? Count on it. Funky glasses to make it look as though the action is right in your face? Coming right up.

Time put together its list of the Top 10 Movie Gimmicks. Some worked well, others had their moments, and a few were complete bombs. See how many you can remember.

Here’s a peek:

3D Movies

Smell-o-Vision

The Tingler

Sensurround

Illusion-O

Split Screen

Multiple Endings

Viral Marketing

IMAX

Cinerama

To learn more about these stunts, and to see a slideshow, check out Time.

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