2008 Home Builder Satisfaction
September 15, 2008
From J.D. Power and Associates
Even in the face of a challenging environment marked by declining new-home prices and notably high inventory levels, many home builders are succeeding in significantly improving overall customer satisfaction in 2008, compared with 2007, according to the J.D. Power and Associates 2008 New-Home Builder Customer Satisfaction Study. Overall customer satisfaction averages 779 on a 1,000-point scale in 2008, up 38 points from 741(1) since 2007.
The New-Home Builder Customer Satisfaction Study, now in its 12th year, includes satisfaction ratings for builders in 33 markets. Nine factors drive overall customer satisfaction with home builders (listed in order of importance): builder’s sales staff (15%); builder’s warranty/customer service staff (15%); workmanship/materials (14%); price/value (14%); home readiness (13%); construction manager (13%); recreational facilities provided by the builder (7%); builder’s design center (6%); and location (4%).
Top Three Builders in Overall Customer Satisfaction by Market:
Albuquerque, N.M.*
Highest: Pulte Homes
Centex Homes
Atlanta, Ga.
Highest: John Wieland Homes and Neighborhoods
Sharp Residential Builders
David Weekley Homes
Austin, Texas
Highest: David Weekley Homes
Centex Homes
Standard Pacific Homes
Central Valley/Fresno, Calif.
Highest: Granville Homes
Centex Homes
Wathen-Castanos
Charleston, S.C.*
Highest: Centex Homes
Ryland Homes
Charlotte, N.C.
Highest: John Wieland Homes and Neighborhoods
Centex Homes
Pulte Homes
Chicago, Ill.
Highest: Cambridge Homes (tie)
Highest: Pulte Homes (tie)
Highest: Lakewood Homes (tie)
Columbus, Ohio
Highest: M/I Homes
Dominion
Centex Homes
Dallas/Ft. Worth, Texas
Highest: Darling Homes
Huntington Homes
Fox & Jacobs
Denver/Colorado Springs, Colo.
Highest: Shea Homes
John Laing Homes
Pulte Homes
Ft. Myers/Naples, Fla.
Highest: Pulte Homes
DiVosta Homes
Lennar
Greensboro, N.C.
Highest: Eastwood Homes
D.R. Horton
K. Hovnanian
Greenville, S.C.
Highest: Eastwood Homes
Lennar Homes
Ryan Homes
Houston, Texas
Highest: Trendmaker Homes
Highland Homes
KB Home
Inland Empire, Calif.
Highest: Del Webb
Shea Homes
Meritage (tie)
Standard Pacific Homes (tie)
Jacksonville, Fla.
Highest: Pulte Homes
KB Home
Mercedes Homes
Los Angeles/Ventura, Calif.
Highest: Pulte Homes
John Laing Homes
Standard Pacific Homes
Las Vegas, Nev.
Highest: Centex Homes
Meritage Homes
Del Webb
Minneapolis, Minn.
Highest: Centex Homes
Lennar
Mattamy Homes
Northern New Jersey*
Highest: Del Webb
Orange County, Calif.*
Highest: Standard Pacific Homes
John Laing Homes
Orlando, Fla.
Highest: David Weekley Homes
Pulte Homes
Centex Homes
Palm Beach, Fla.
Highest: Minto Communities
Lennar
Centex Homes
Philadelphia, Penn.
Highest: Del Webb
Pulte Homes
Ryan Homes
Phoenix, Ariz.
Highest: Shea Homes
Ashton Woods
T.W. Lewis Company
Raleigh/Durham, N.C.
Highest: Centex Homes
Lennar
Drees Custom Homes
Sacramento, Calif.
Highest: Tim Lewis Communities
Del Webb
John Laing Homes
San Antonio, Texas
Highest: Medallion Homes
Highland Homes
Centex Homes
San Diego, Calif.
Highest: Shea Homes
Lennar
KB Home
San Francisco Bay Area, Calif.
Highest: Del Webb
Pulte Homes
Centex Homes
Tampa, Fla.
Highest: Centex Homes
Pulte Homes
David Weekley Homes
Tucson, Ariz.
Highest: Pulte Homes
Lennar
Meritage Homes
Washington, D.C.
Highest: Pulte Homes
Van Metre Homes
Winchester Homes
*No other builder in this market performs above the market average.
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