Mindset List of Freshmen

Tom Kessler
August 19, 2008

From Beloit College

Each August for the past 11 years, Beloit College in Beloit, Wis., has released the Beloit College Mindset List. It provides a look at the cultural touchstones that shape the lives of students entering college. It is the creation of Beloit’s Keefer Professor of the Humanities Tom McBride and Public Affairs Director Ron Nief. The list is shared with faculty and with thousands who request it each year as the school year begins, as a reminder of the rapidly changing frame of reference for this new generation.

Students entering college for the first time this fall were generally born in 1990. For these students, Sammy Davis Jr., Jim Henson, Ryan White, Stevie Ray Vaughan and Freddy Krueger have always been dead.

1. Harry Potter could be a classmate, playing on their Quidditch team.

2. Since they were in diapers, karaoke machines have been annoying people at parties.

3. They have always been looking for Carmen Sandiego.

4. GPS satellite navigation systems have always been available.

5. Coke and Pepsi have always used recycled plastic bottles.

6. Shampoo and conditioner have always been available in the same bottle.

7. Gas stations have never fixed flats, but most serve cappuccino.

8. Their parents may have dropped them in shock when they heard George Bush announce “tax revenue increases.”

9. Electronic filing of tax returns has always been an option.

10. Girls in head scarves have always been part of the school fashion scene.

For the complete list, go to the Beloit College web site.

Source: Beloit College

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