Most bankable actors worldwide

The entertainment database company The Ulmer Scale released its first major overview of star bankability in two years with its new edition of its Actors Hot List. The 2009-10 edition reveals “a big surprise due to a major recession in the ’star power’ of Hollywood’s top actors,” said company founder and publisher, James Ulmer.

Only two actors - Will Smith and Johnny Depp - managed to climb onto The Ulmer Scale’s renowned A+ list, scoring 96 and 95 points, respectively, out of a possible 100 in studio high-budget movies. Former no. 1 star Tom Cruise saw his ranking tank to 11th place with 80 points, down 18 points from his 2007 tally.

Women sustained the most wide-ranging losses. Former no. 1 star Julia Roberts slipped 11 points to 12th place overall with 80 points, moving off the A+ list for the first time in 15 years due largely to her reduced output of films. Roberts came in second among women after top-seated Reese Witherspoon, who scored 85 points and is the only woman to make the Top 10 in The Ulmer Scale’s global bankability survey of film industry professionals.

Mel Gibson suffered the biggest drop in star power, falling 26 points, followed by Jim Carrey with a 21-point dip. Shia LaBeouf and Daniel Craig topped the list of biggest gainers, rising 43 points and 36 points, respectively. The Hot List also charts the world’s leading black, Hispanic, Asian and South Asian stars.

Here is the list of The Ulmer Scale’s Top 10:

1. Will Smith 96
2. Johnny Depp 95
3. Brad Pitt 88
4. Tom Hanks 87
5. George Clooney 86
6. Will Ferrell 85
7. Reese Witherspoon 85
8. Nicolas Cage 84
9. Leonardo DiCaprio 81
10. Russell Crowe 81

The complete 472-page book is on sale at www.ulmerscale.com.

Source: The Ulmer Scale

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