Most Competitive Consumer Goods Cos.

From wRatings Corporation

The wRatings Corporation, an independent competitive research firm, announced today the results of the annual Most Competitive Retail & Consumer Goods Study, which was sponsored by SAP AG. In the report, Clorox rises from No. 14 in 2007 to No. 1 in 2008 with a W Score™ of 96.1. A W Score of 100 means the business built the highest consumer and economic advantages when compared with the 540+ companies in the wRatings national coverage.

The Most Competitive report series from wRatings identifies the best performing companies through a patented method that blends financial and consumer data. To arrive at the rankings, wRatings ask consumers how well companies meet their expectations every quarter. The 2008 Retail & Consumer Goods ratings are based on Q1-2008 data. Specifically, wRatings measures a company’s ability to generate sustainable economic profit through competitive moats, or barriers to entry, as rated by consumers. Each W Score blends a company’s historical economic profit with its forward-looking ability to meet consumer expectations.

Source: Business Wire