Hot & not trend list 2009 from Klaus Van Den Berg

The annual Hot & Not List of market researcher Klaus van den Berg has been released. Since the early 1990s he has been studying consumers, costumers, trendsetters and stakeholders for companies, governments, NGOs and charities. To answer media requests about the new trends for the coming year, he publishes his independent trend list. The lists are based on analysis of cutting-edge international lifestyle media. His ‘hots’ and ‘nots’ are published worldwide. International broadcasters interviewed him about it.
HOT 2009 — NOT 2009

Kate Ryan — Eurovision Song Contest

Touch — Scroll

Big bags — Back packs

Sharp silhouettes — Mix & Match

Back-to-the-Basic Life — Accessory Life

Nigella Lawson — Desperate housewives

Bargain hunters — Personal shoppers

Toning down — Showing off

Salads — Appetizers & desserts

Jokes — Critique

Grey hair — Coupe soleil

Mono-tasking — Multi-tasking

Grace Jones — Studio 54 revivals

Comedy — Reality

Greenland — Iceland

Penguins — Teletubbies

Sessilee Lopez — Wannabe model competitions

Monopoly — Roulette

Beach wear — Street wear

Positive news — Negative news

90s house music samples — ’80s electro music samples

Meditation — Mediation

Vitamins — Carbohydrates

Coupe Stephanie de Monaco — Hair extensions

Humour — Glamour

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